What is Healthcare Marketing?

The healthcare marketing is a set of techniques and strategies put in place a structure, or a health care professional, to publicize their services and products to potential patients. The medical marketing develops both online and offline , using different channels and interacting with a large number of users in search of a health professional.

Healthcare has, in fact, had a rapid evolution, adapting quickly to the dynamics of web 2.0 . Many doctors, clinics and studies have started to promote their business in the world of the web and on social media , allowing more and more patients to find them in the chaos of websites dedicated to health care. 

It is a formula that provides a new approach to the patient , increasingly involved and made part of the progress of the clinic and news related to his health. In the coming years it will become increasingly urgent to have a web presence that makes the patient feel that you are always at a click. Not only that, health marketing it will also allow you to have continuous feedback on the interest of your patients and their needs.

What are the advantages of healthcare marketing

The healthcare marketing was created to improve the relationship between doctor and patient, allowing both to present themselves to potential new users looking for your service, both to retain your current patients. To understand how important a strategic presence on the web is for those who carry out healthcare professions and what the benefits of healthcare marketing are , let's take a look at the statistics relating to the search for information and healthcare services:

88% of people go to search engines first if they search for health information - Source: Google Complete Treatment Study

48% of patients researched the internet for over 2 weeks before booking an appointment with a medical specialist - Source: Google Complete Hospital Study

32% of consumers say they find frustrating phone calls - Source: Salesforce

47% of Internet users search for information about doctors or other health professionals - Source: Medium

68% of potential patients need only one to six online reviews to get an opinion on your medical activity -

The data are clear, having an effective online presence is the best way to make yourse lf known to potential users, but what will the old ones think? Your new services designed with a view to medical marketing will also be highly appreciated by your loyal customers, who will discover all the advantages. Online medical reservations, articles with interesting content on your website, presence on social media and much more will make your patients more attentive and curious about your business, also increasing the trust placed in your professional role.

Is it fair that web marketing involves private healthcare?

Marketing is now an essential support in the relationship with patients for many medical studies. The word marketing may seem foreign to the world of health, but today it is not like that at all. Healthcare marketing can improve your relationship with the patient by giving him a series of services that are increasingly in demand, therefore, it is a practice that puts the patient and his needs first , to listen to them and satisfy them.

As can be seen from the statistical data, many people ask the web for advice before finding the right doctor.

Through a Healthcare Marketing strategy you will be able to better advise potential patients, but also to follow your most loyal patients in the round. For this reason, marketing in the medical field is far from an obstacle, but if ever a real necessity. It will allow you not to leave your clients without the services they need and to be easily found by new patients.

What are the main health marketing techniques?

The health marketing strategies are many and varied, but all rely on a common denominator: patient care. If you want to make a change in your professional activity you will need to know some of the main health marketing techniques .

A milestone in medical marketing is to carefully study a website that is responsive and involves patients. With the increasing use of smartphones it will be essential that your site adapts quickly to the size of a screen and that it loads quickly.

Another very important practice to make yourself known to patients is to optimize the content of your website, through articles with an interesting SEO content. The choice of the topics to be covered in the various articles will be decisive and must be based on accurate assessments of your flow of users.

At the same time, never forget the importance of interacting with your users and readers: comments and reviews must not remain unanswered.

Interface with your patients via social media, such as Facebook, Instagram and Twitter, and instant messaging systems, such as Whatsapp.

Allow your patients to make online appointments via your website and forget about phone calls and lost time!

If you want to learn more about this issue, take a look at our selection of 8 strategies for healthcare marketing .

How to plan a health marketing strategy?

Would you try to build your home with your work tools, without hiring a company and without first developing and approving architectural projects? Here, this is what you are doing when you try to launch yourself into episodic and random marketing activities without having planned a well thought out health marketing strategy .

A marketing plan is a real roadmap that has objectives to be achieved and techniques to do it and requires the assistance of an expert. If you are interested in the opinion of a professional medical marketing team send us an email to info@webdigitalmediagroup.com and we will contact you as soon as possible.

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